This past Sunday, there was an ad that was ran during the NBA Finals. It was a 3 minute spot showing a brief documentary with footage of Jay-Z working on his new album “Magna Carta Holy Grail.” He gives a brief synopsis of what the album is about and also mentions the release date of July 4th for the album. He says, “We need to write the new rules.” I asked my wife’s opinion about the way the new album was presented to the public. She said, “Why would I want to buy an album and I haven’t heard any songs on it?” I replied with, “I think that it is genius that he’s doing it this way because of his influence.” With the changes in technology, new marketing methods need to be implemented in order to still succeed in business.
Jay-Z’s Marketing Method
Like I said before, he talks about writing the new rules. Jay-Z has partnered up with Samsung to help promote his album. Samsung has purchased 1 Million copies of the album at $5 a pop. Any Samsung Galaxy S III, S IV, and Note II user can download a free app on June 24 to download the album for free on July 4th at 12:01 AM ET, which is 72 hours before the official sale release. So what I interpreted from this, this album already has platinum status because Samsung has already bout 1 million copies of the album. People are going to download this album simply because it is FREE and the name on the album, Jay-Z. That’s influence! What’s going to happened during the 72 hour period until the official release, people are going to share and give their reviews of the album and by the release date, the album will sell very well. We will see how this goes. So far, it looks like a successful marketing campaign.
The Power of Influence
“If people like you they will listen to you, but if they trust you, they’ll do business with you.” Zig Ziglar
His influence plays a significant part in the promotion of his album. His track record 10 platinum albums has proven that he can deliver a great product to the consumer. He also has a great history of building successful businesses: Rocawear, Roc Nation, Roc-A-Fella Records, etc. Companies like Samsung do business with him because of his influence and his past success.
How to obtain influence
If you’re trying to succeed in any area of your life you should:
- Be humble
- Live a servant lifestyle
- Be a leader
- Work smart and hard
- Produce great results
These are just a few things to help you along your journey. Continue to strive and stay focused!